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Alex Kirkup

My training values and beliefs

The culmination of who I am and what I do today are built from my early experiences of play as a child. I was fortunate enough to be raised in one of the last generations without the excess of technology we see today limiting our physical activity and detrimentally effecting our health.

Brought up in an environment and time where it wasn’t uncommon to be outside running, climbing and exploring. Where evenings would be exhausted replicating Wimbledon finals or the last few overs of an Ashes series, lit by the street lamps we knew where our indicators it was a time to go home for dinner.

It was through these early individual experiences that my interest for sport and physical activity initially emerged. It has subsequently it has been through the support of family and friends that this interest developed into a passion which has in time grown into a professional career with the start of Integrative Fitness Training.

The journey so far has taken me through school, college and onto University resulting in both a BSc and MSc in Performance Coaching, with certification as a Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association of America (NSCA) also gained to enable the application of knowledge gained in both a performance and general public setting.

My time spent in education has been supported by roles as a Sport Scientist in both University and professional Football settings, as well as a full time position as a Strength and Conditioning Coach at a training facility within the Cardiff area.

Yet in spite of this all, the humbling thing about the acquisition of knowledge is that the more you learn about a subject, the less you realise you actually know…

Fortunately nothing motivates or interests me more than understanding of subject matter, pushed by the age old adage “its all connected”.

It’s through ongoing education with the Postural Restoration Institute (PRI), further understanding of Dynamic Neuromuscular Stabilisation (DNS), and application of the Functional Movement System (FMS) through Gray Cook and the work of his compatriots that I’m pushing to learn more about how we move as humans.

However, no matter what the speciality of interest, term used or system applied, it fundamentally comes down to the same thing, human movement is a system that we each should understand to some level.

It is my goal to understand this system as well as I possibly can, incorporating, applying and integrating approaches to enable you, the client, to meet the goals and targets you have for yourself in the most efficient and effective means possible.

Integrative Fitness Training is my platform to reciprocally share information, approaches and methodologies with clients, trainers and coaches alike to optimise how we experience movement at a fundamental level.

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Client Feedback

"I felt so much lighter and was able to pull myself through the water so much faster..."

Emme Thomas, 16

"I didn't understand the importance of movement before working with IFT... Alex is a fantastic S&C coach!"

Jake Jones, 28

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