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About Us

Our "Why"...

The health and fitness industry is plagued by false information on the internet that promises quick-fix solutions.

Unfortunately, this approach fails to address the root cause of our health and fitness issues. Integrative Fitness Training (IFT) offers a unique, long-term solution that focuses on five foundational pillars to improve health, fitness, and well-being:

  1. Pain-free fitness
  2. Screening, assessment, and testing
  3. Respect for the neurodevelopmental process
  4. Movement quality over quantity
  5. Internal load management before external load.

IFT is not a short-term approach but a maximum impact strategy for sustainable health and fitness. If you’re interested in transforming your health and fitness journey, reach out to IFT and discover how they can help you change.

Learn more about our five foundational pillars

About Us Menu

Alex Kirkup

The culmination of who I am and what I do today are built from my early experiences of play as a child. I was fortunate enough to be raised in one of the last generations without the excess of technology we see today limiting our physical activity and detrimentally effecting our health.

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Client Feedback

"His expertise and generosity in volunteering with the group has already shown great results and improvements"

Liz Davies, Cardiff Athletics Coach

"I didn't understand the importance of movement before working with IFT... Alex is a fantastic S&C coach!"

Jake Jones, 28

Get in Touch

Take control of your health and fitness. Reach out, share your story, and let us push you to achieve your goals.

Book a consultation